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Search Engine Optimization is a simple process which improves the visibility of a website. It is a foundation for any web marketing strategy and web development process, simply because it draws more traffic to a certain website thereby helping the advertising and marketing of businesses, services and organizations. Search engines allow the users to import certain keywords, and once these keywords are submitted all websites containing them appear in the engines directory. SEO or Search Engine Optimization includes web content optimization, use of keywords, and page structure- this way search engine crawlers read websites and determine their search engine rankings.