June 27, 20180 Commentshandy
Stand out from the crowd
A company’s identity makes up the core of any marketing plan. It is the promise your company makes to its customers everyday.
What does your brand communicate to your targeted audiences?
We’ll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:
Once you’ve firmly established your brand image, we’ll help you communicate it through web design, email marketing, direct mail, business card packages and much more. Work with the team at Handy Creations for all your branding and identity needs, and get a comprehensive marketing solution.
A company’s brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.
A brand promise is an extension of a company’s positioning. If you think of positioning as the fertile ground that allows a brand to germinate, grow and thrive, the brand promise is a brand’s fruit—it’s the tangible benefit that makes a product or service desirable.
Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.
The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.
Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.